Volkswagen’s ‘The Legendary Test Drive’ convoy was to emphasise the customer understanding of its model range and enhance the brand perception
Volkswagen India had organised an exciting convoy at the opening public day, February 9, of the 2018 Auto Expo. Despite the absence of the Volkswagen Group vehicles at the 14th edition of the Indian motoring bonanza, the event acted as a testament to the increased commitment of the German auto major for the domestic market.
Dubbed ‘The Legendary Test Drive’, the convoy comprised of 30 Volkswagen cars as they were flagged off from Great India Palace in Noida to India Expo Mart that hosted the biennial motoring show. The troop with car enthusiasts, media, celebrities and owners covered a distance of 30 kilometers in between before reaching the destination.
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The convoy featured Volkswagen models like the performance-based Polo GTI, recently launched Tiguan SUV, latest generation Passat, Ameo subcompact sedan and the Vento sedan. We got our hands on the Vento whilst doing the distance of 30 km and it was a breeze to drive to say the least.
The event had the guest appearance of actor and model Evelyn Sharma as well who flagged off the proceedings. Volkswagen said The Legendary Test Drive was to provide a more holistic experience of the brand’s vehicles and to emphasise the customer understanding of its model range in India.
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It was also to enhance the perception of the largest automobile group in the world. The neatly planned drive began near the Sector 18 in Noida to the India Expo Mart, after the registration and camera work, as we proceeded through city traffic before hitting the Noida-Greater Noida Expressway.
The Legendary Test Drive saw the entire fleet of Volkswagen cars being driven to the assigned destination and it was a fun time meeting and greeting the fellow media personnel as well as people associated with Volkswagen. With fresh investment and new crop of vehicles, the brand is all set for a renewed assault on the Indian market in the near future.