Volkswagen AG is eyeing greater market share in India with more new products and increased production volume
Volkswagen is aiming to increase its market stake in India with more new products and increased production volume. The Automaker is mulling the plan to make new investment for a fresh product range. As we have reported earlier, the German auto giant targets to become India’s affordable premium car brand and in this attempt, the company is relying on MQB A0 modular architecture.
Volkswagen has already commissioned Skoda to make a cheaper derivative of the MQB platform that would spawn out several new cars carrying badges of both the brands. Speaking about its new investment in Indian market, Volkswagen AG has revealed that this could range from updated versions of the current products to a complete new product portfolio.
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One of the upcoming cars from Volkswagen is the new Polo that has been already unveiled in Germany. Expect the all-new Polo to arrive here sometime later this year or next year. Apart from that, Skoda too will launch its ‘Eco’ platform based affordable premium car in India by 2020. All these models will be compliant to the new stringent crash and emission norms.
Speaking about the production volume, Volkswagen currently can roll out 2 lakh cars per annum from its Chakan facility near Pune that runs a three shift system. This plant produces both Volkswagen and Skoda models. The production volume at this plant can be increased in future.
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While Volkswagen and Skoda are aiming greater market share with new and updated product range, another member of the automobile group, luxury car giant Audi too is ready to boost its sales here with new cars. One of the most awaited models from this German brand is the new Audi Q2.
So far, Volkswagen has cleared its ambition to stay here for long time and also to grow bigger as well. The automaker is also focusing on increased localisation of its products that will help the brand to keep pricing competitive.