A range of more than 12 Upcoming Royal Enfield bikes in next five years will help the iconic bike maker dominate the global mid-size segment
Royal Enfield is the undisputed king in 200-500 cc segment with more than 90 per cent market share in Indian market. The low displacement segment is registering good growth in India and other emerging markets, which is why global manufacturers are developing new entry-level products to improve sales. The iconic bike manufacturer has planned a range of upcoming Royal Enfield bikes to compete with the low capacity motorcycles from Harley Davidson and Bajaj-Triumph.
Royal Enfield is expected to launch more than 12 products in the next five years from 350 cc to 650 cc and above. The upcoming range of platforms is codenamed to be J, P, Q and K.
The J platform is going to underpin next generation of Classic, Thunderbird, Bullet and Himalayan. These upcoming Royal Enfield bikes will be powered by new BSVI engines as India government is planning to introduce new emission norm by the end of this decade and current engines need significant changes to meet BSVI.
Royal Enfield needs to focus on these entry-level models as competition in the domestic market is going to heat up in coming years with the introduction of more products from global manufacturers. The P platform will be the base for upcoming Royal Enfield bikes in the 650 cc category. These will be models like Continental GT and Interceptor, which will be introduced soon in India.
The upcoming Royal Enfield bikes above 600-700 cc will be based on the K platform as this segment is also experiencing good growth in developed markets. The Q platform will be base for bikes above 1000 cc, which is going to compete against Triumph Thruxton, Harley Davidson Roadster and Indian Scout Bobber. These high-end bikes will come only after 2021.
The company is expecting the upcoming Royal Enfield bikes to help it dominate the global mid-size segment. Royal Enfield has already started work on J and P platform at its UK development centre with inputs from India also and they are planning to acquire top people from its competitors to steer growth in global markets.