Bajaj-Triumph Alliance To Launch Bikes By 2021

Bajaj Dominar 400 (D400) India 15

Bajaj and Triumph have partnered to jointly develop premium motorcycles for the Indian as well as global markets

Bajaj has partnered with Triumph earlier this year to jointly develop high capacity motorcycles for the Indian market. The alliance is expected to roll out its first product in 2021. Under the joint venture, bikes will be built in Bajaj Auto’s Chakan plant near Pune. Bajaj is also expecting to increase its market share significantly using Triumph’s global-class technology, while Triumph too is dreaming to grow bigger in the country.

Currently, the two motorcycle manufacturers are working on the final commercial agreement detailing the finer points. Expect the two companies to start working on their JV products from early next year. However, the two companies are tight lipped about the details of the upcoming motorcycles under their joint venture.

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The motorcycles developed under the partnership will be badged as Triumph models and they will be sold through the Triumph network across the country. The British marquee is gearing up to expand its dealership network in order to reach more customers. Localised production of these products using Bajaj’s materials supply chain will help Triumph to keep the pricing of these products competitive.

The motorcycles produced under the joint venture are expected to give tough competition to the products from Royal Enfield that currently leads the 350 cc – 500 cc segment in the domestic motorcycle market. Not only India, both the companies are aiming the global markets as well, specially the emerging markets across the world with the products to be developed under this alliance.

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Speaking about Bajaj, the homegrown motorcycle manufacturer current sells products with engines ranging between 110 cc and 373 cc. With the help of the superior and refined technologies and higher displacement powertrains from Triumph, Bajaj is expected to bring more powerful models in the country in near future. However, we have to wait at least till 2021 for these products.