Toyota Drive the Nation Campaign Launched

2016 etios platinum facelift red

Toyota drive the nation campaign offering wide range of benefits and offers with Etios and Etios Liva for central, state government employees and defense personnel

Toyota launched ‘Drive the Nation’ campaign, which is specially designed for the employees of central government, state governments and defense personnel. The campaign is available from September to December, and it is applicable on the all new Toyota Etios Platinum and Etios Liva, which were launched recently.

Toyota’s ‘Drive the nation’ campaign is a package, which include several offers and benefits like affordable funding solutions focussed on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota genuine accessories, maintenance package and unmatched extended warranty.


Also read: 2016 Toyota Etios Liva – All You Need To Know

The campaign comes with a series of value added services, under the name of F.A.M.I.L.Y offer. In this package the benefits offered are 100% on-road finance for 7years with zero down payments, a service value maintenance pack, which saves 25% on maintenance cost, special 10% discount on premium Toyota Genuine Accessories (TGA) package. This package also includes attractive insurance benefits, Rs. 10,000 loyalty bonus or attractive exchange benefits and extended warranty also.

Speaking about the ‘Drive the nation’ initiative, Mr. N Raja, the director and Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. has said that, the 7th pay Commission is a positive boost for the auto industry. Toyota claims that, this offer is to show its gratitude towards the government employees and defense personnel.


Also read: Toyota Etios Platinum (Etios Facelift) Launched in India from Rs. 6.43 Lakh

The Japanese automaker launched the new Etios Platinum and Etios Liva few days back in India. The facelift versions of the sedan and hatchback feature revised styling, both at exterior and interior. The new Etios Platinum and Etios Liva look more attractive, sporty and stylish in their new guises. Toyota claims, these cars are built keeping the need of modern Indian customers in mind. With the new offer Toyota is expecting a sales boost during upcoming festive season.