MG Motor will be focusing on the SUV segment initially for the growth as they are planning to launch five SUV in the country
MG Motor officially announced that the company will introduce its first product in India next year and the company has already teased the model as it is based on Baojun 530. According to new reports, the British manufacturer owned by SAIC will be initially focusing on SUV segment as they are planning to launch 4-5 SUVs in India starting with the Baojun 530 based SUV.
The company will launch one new product each year as India is going to be an important contributor for MG as they are planning to sell one million vehicles outside China by 2025. If the current plan goes well, then the company expect annual volume to be around 2 lakh units. SAIC, which own MG Motor has already bought the Halol plant from General Motors.
The engineers are focusing on localization as they want to price the products aggressively against the competition. The upcoming SUV is expected to be priced under Rs. 20 lakh but they are not compromising on quality as the company is benchmarking the interior of Boajun 530 based SUV against Hyundai Tucson.
The second model from MG is expected to be the E ZS Pure electric, which made its debut earlier this year in China and the market launch is expected to happen in the middle of 2020. Then the third product will be in the premium compact SUV segment to rival Hyundai Creta and it will be based on the Baojun 510.
The fourth model of the company is yet to get approval from the management as it will be a sub-four meter SUV to take on the likes of Maruti Suzuki Vitara and Ford EcoSport. Depending on market acceptance, MG is expected to introduce a seven-seat model based on Baojun 530, but it is going to compete against the Toyota Innova Crysta.
All these models are expected to be manufactured locally or CKD units will arrive from China. The first SUV is expected to share lots of design cues with Baojun 530 and it is powered by a petrol engine and a Fiat-sourced diesel unit with the option of manual and auto with the four-wheel drive system. We can expect the SUV to be loaded with class-leading features.