Jawa Motorcycles have a special place in the history of Indian two-wheeler industry and along with Yezdi, they formed a lethal combo of performance bikes when many manufacturers had second thought over releasing one. They had phenomenal road presence as well but due to the stricter emission standards and competitors catching up with new breed of motorcycles, the brand faded away into distance by the middle of ‘90s.
However, Mahindra’s acquisition of controlling stakes in Classic Legends last year reinvigorated the iconic Jawa brand. The company currently holds brand license agreement of Jawa that will be used for the Indian market while BSA’s global appeal will likely restrict it to just overseas markets. The Czechoslovakian brand was introduced locally in 1950 under Ideal Jawa India Limited, based in Mysore with production starting in early ‘60s.
Also Read: Mahindra’s Jawa Premium Brand Could Use Mojo’s Engine Platform
The new Jawa motorcycles will come equipped with new technologies and features but the retro attentiveness will be there to boast about. They will be locally manufactured in India and earlier reports suggested that Pithampur facility will be operational for the brand’s comeback. Since Mahindra’s two-wheeler sales have hit a rock bottom, it can rely on Jawa to revive back its fortunes.
Also Read: Mahindra To Launch First Jawa Bike In India By March 2019
Since the platform is already in use, it will considerably reduce the time needed during development phase. The Mahindra Mojo’s 300 cc engine has been reliable and it forms a perfect base for Jawa’s engineers to build on whether increasing or decreasing the capacity depending on their market strategy. The existing fleet of Jawa ranges between 50 cc and 650 cc and last year the 350 OHC and 660 Vintage were unveiled.
Also Read: 2017 Jawa 660 Vintage Launched in Czech Republic at Rs. 4.70 Lakh
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