Mahindra to Re-Launch Jawa Motorcycles Brand in India


Jawa Motorcycles will be reportedly manufactured at Pithampur plant and sold as a separate two-wheeler brand; first product in and around 2018

Mahindra seems to be becoming very aggressive and taking unique expansion strategy. Right after acquisition of BSA two-wheeler manufacturer of UK, the company now announces about re-launching iconic Jawa motorcycle brand in India. The iconic motorcycle brand, which was operational in Indian between 1950 and 1996, will get an all-new motorcycle line-up, and these motorcycles will be manufactured in India only.

Mahindra’s acquisition of controlling stakes in Classic Legends will reinvigorate the iconic BSA and Jawa brands. The Indian two-wheeler manufacturer currently holds brand license agreement of Jawa which it will use for the domestic market. However, the global appeal of BSA will make it exclusive for international markets. Reports suggest that, all-new Jawa motorcycles will be manufactured at Pithampur plant. Also, Mahindra won’t sell the models under its own badge; instead Jawa will be a separate badge with the iconic badge. Jawa Motorcycles was founded in 1929 in Czechoslovakia, and introduced in Indian in 1950.

Mr Rajesh Jejurikar Dr Pawan Goenka Executive Director Mahindra & Mahindra and Mr Vinod Sahay at a press conference in MumbaiAlso read: Mahindra Acquires BSA Two-Wheeler Manufacturer for Around Rs. 28 Crore

In the country Ideal Jawa India Ltd. based in Mysore started production in early 60s. Before the production stopped in 1996, it produced several iconic models which include Yezdi 250 ‘B’ Type, Jawa 350 type 634 Twin and Yezdi 250 Monarch. These motorcycles are seen as cult models now and have become collector’s items.

Now with Mahindra’s decision to give the Jawa brand a new life, the motorcycle enthusiast certainly have reason to rejoice. Though new Jawa motorcycles are expected to come featuring new technologies, and features, but the retro charm will surely be there. As Mahindra claims, the new Jawa motorcycles will be launched by 2018.

4. BSA BIKE - 2Also read: Mahindra Buys Pininfarina – The Legendary Design Firm

On the other hand, BSA motorcycles will be produced outside India as reports suggest. Mahindra has recently acquired UK based BSA Motorcycles, which is another iconic brand in world motorcycle industry. At an expense of Rs. 28 crore, Mahindra has bought 100% stake of BSA through its subsidiary Classic Legends Pvt. Ltd. Though incorporated in UK, but BSA has presence in several other countries like USA, Canada, Singapore, Malaysia, Mexico, and Japan as well.