Ford Claims Losing £65 Million In Europe Due To Brexit

Ford Kuga Facelift

Ford’s positive sales in the third quarter in Asia, South America and Middle-East has been marred by declining European selling numbers

Ford is blaming the Brexit for its lackluster sales result in Europe. The American auto giant has experienced a massive loss of £65 million in European continent, while it fetched positive sales result across the world in markets like Asia, South America and Middle-East in the third quarter of 2017 that ended on 30th September.

In North American market, Ford registered strong sales result thanks to the high demand of SUVs and pickup trucks. As the brand says, it is surprised by the sales result in European market and the decline is almost fully explained just by Brexit effects. Apart from that, the cost associated with the launch of new Ford Fiesta too affected the American brand’s sales result in European market.

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Speaking about the automaker’s India sales, it registered 8,769 units in September 2017 compared to 9,025 units in same month last year, marking a 2.8% decline in YoY basis. Apart from the EcoSport no other car did well. The compact SUV recorded 4,934 units in last month compared to 4,417 units in same month last year marking 12% growth.

The compact SUV is expected to see significant sales boost with the facelifted model ready to launch here on 9th November. Thanks to its refreshed exterior design and new upmarket features inside the cabin of the facelifted EcoSport has already garnered attention. Ford is also gearing up to introduce few more new models in the country in near future.

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Meanwhile, as we reported, Ford has shifted the production of European market-spec EcoSport’s production in Romania from India. With localised production the brand is expecting a major sales boost for the compact SUV in the European continent that would result in overall sales growth for the automaker. The EcoSport has already garnered positive response from the buyers in the continent and thanks to the localised manufacturing it will see further price reduction and reduced waiting period as well that will help in boosting the retail number of this model.