Triumph becomes one of the major premium motorcycle brand in just four years; eyes sustainable growth in association with Bajaj
Triumph has completed its fourth glorious years in India and the brand has become one of the major premium motorcycle manufacturers in the country in such short span. Also, it is currently the biggest British bike brand in the country. Despite being a successful company, Triumph aims to grab bigger market chunk in its association with Bajaj Auto.
The two motorcycle manufacturers tied up few weeks ago and under this global partnership Triumph will develop motorcycles for domestic market in the 250cc-700cc segment. The British marquee started its journey here back in November 2013 and presently it sells 16 products across four different categories. Currently, Triumph has 14 dealerships across India and it aims to increase the number further in coming years as part of its growth strategy here.
Thanks to its aggressive product strategy in the country market, Triumph has been able to sell around 4,500 units in the domestic market so far. Increasing demands for premium motorcycles have played a major role in this growth story. The brand presently brings its motorcycles as CKD units and locally assembles them at a facility in Manesar, Haryana.
Triumph aims to launch a range of new products in the country in 2018. To boost its business here, the motorcycle maker aims to ramp up production capacity significantly. Also, it plans to increase dealership network as well. As we have already reported, it aims to sell a total of 1,300 units in this year.
Also read: Upcoming Bikes in India in 2018 – 20+ Bikes
Triumph is also gearing up to locally assemble 90% of its products in India in an attempt to keep the pricing of its motorcycle aggressive. Apart from that, the brand is also working on new models in association with Bajaj. First c-developed motorcycle under their alliance will be launched in 2021. Under this partnership, Triumph is hopeful that India will play key role for the brand’s global growth.