Triumph to locally assemble 90% of its products here in association with Bajaj; first co-developed bike’s likely launch in 2021
Triumph has signed a non-equity global partnership with Bajaj Auto and with this, the British marquee is dreaming big in the Indian market. The brand aims to sell 1,300 units of motorcycles in the country market in this year. Also, it is preparing to locally assemble 90% of offering in the country in association with Bajaj by March next year.
In next five years, Triumph is aiming to double its motorcycle sales number in India and local assembling is going to play a key role in that strategy. Under the Triumph-Bajaj partnership, the jointly developed motorcycle is expected to be launched in 2021. Under their alliance, Triumph is hopeful to enhance its reach in the country market by focusing on the 250 cc – 700 cc category.
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The two companies will work together in the sectors like design, development and distribution of mid-range motorcycles. While Bajaj has a very strong hold in the sub-400 cc category of Indian market, Triumph specialises on the bigger engine powered high performance motorcycles. Combined, the two companies are expected to bring some exciting motorcycles in coming future that will cater to the rising demands for premium models.
By aiming to sell 1,300 units of motorcycles in the domestic market this year, Triumph is actually focusing to increase its sales here by 10%-15%. The British brand entered Indian market back in 2014 and since then it has sold nearly 4,500 units here. The number is expected to increase significantly in coming months thanks to its alliance with Bajaj.
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Besides working on higher localisation and new products for the Indian market, Triumph is also focusing on expanding its dealership network in the country. The British brand will launch three new retail outlets in Gurgaon, Mangalore and Goa taking the total number of dealerships to 17. The number is about to increase to 25 by 2020.