Toyota’s successful financial year ended with 12 percent growth as new products like Innova Crysta and Fortuner play major contribution
Last month, Toyota Kirloskar Motor registered a massive 81 percent growth in its domestic sales when compared to its sale in March 2016. The Japanese auto major registered a total of 13,796 units in the domestic market and exported 636 units of the Etios series in March 2017 contributing to the overall tally.
The company had sold 7,637 units in the domestic market and exported 1,370 units of Etios series in the same month last year. Even though the exports were down in comparison to March 2016, Toyota’s strong presence with recently launched products in the domestic market has paved the way for a successful end to the financial year 2016-17.
In the period between April 2016 and March 2017, the second largest auto brand in the world indexed an appreciable YoY growth of 12 percent when compared to its sales in the previous financial year. Ever since the launch in May last year, the Innova Crysta has been the major sales contributor for Toyota.
In under a year’s time, Toyota sold nearly 75,000 units of the new generation Innova in India despite it being offered at a higher premium than its predecessor. The positive sales performance in the last fiscal is also due to the consistent sales of Camry Hybrid which is now being locally manufactured.
The new generation Fortuner premium SUV entered the Indian market in November 2016. In just five months, it was able to clock more than 10,300 units and has bettered the highly capable new Ford Endeavour. The Platinum Etios facelift and the dual-tone Liva hatchback had also done their best to enable a whopping 81 percent growth last month while the newly launched Corolla Altis this month is expected to make a good impact in the coming months. Capitalising on the popularity of Innova, Toyota will be launching its Touring Sport version this month as well.