Toyota registered 12,734 units last month marking 12.6% growth; Etios Liva, Innova Crysta and Fortuner helped in sales boost
Toyota becomes the fifth largest car brand in India in November 2017 by beating Honda. This success is attributed to the strong sales of Etios Liva, Innova Crysta and Fortuner. In last month, the Japanese auto major has registered 12,734 units including exports. This retail number marks a 12.6% growth compared to same month in last year, when the brand recorded 11,309 units.
With this success of Toyota, another Japanese automaker Honda’s positioned declined by one step to sixth position. Honda sold 12,012 units in November 2017, compared to 11,819 units sold in November 2016. The auto major posted a whopping 47.2% YoY growth thanks to the string demand for its compact SUV WR-V. However, the equation might change in coming months.
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While these two Japanese automakers hold the fifth and sixth position in the list, Maruti Suzuki retails the pole position followed by Hyundai at second position. Tata Motors and Mahindra are at the third and fourth spot in the list with respective sales number of 17,157 units and 16,030 units.
Speaking about its success in November, Toyota says that it has been a promising period with double digit growth and it comes as part of the brand’s sustainable positive growth in last three months. The automaker is trying to boost the sales with increased volume production resulting in reduced waiting period for the Innova Crysta MPV and Fortuner SUV, the company’s two popular products in the country’s UV market.
Toyota has been leading various segments like premium sedan, midsize UV and premium UV; with products like Corolla, Innova Crysta and Fortuner. Apart from these models, the Etios Liva too has been doing well since the auto major updated this model. Buoyed by the success in November, Toyota is expecting similar success in December as well.
Meanwhile, Toyota expects the demand for its Camry hybrid sedan will see a hike again, as there has been no price change after cess hike in GST era. The car that has been a pioneer in the country’s hybrid car market saw a steep decline in its sales due to the high rate of tax slapped on hybrid vehicles under the new tax structure.