Tata Zest Premio Edition gets dual-tone roof with glossy black finish and tan mid pad on the dashboard among other cosmetic changes
Tata Motors has introduced a limited edition version of Zest in the domestic market for a price of Rs. 7.53 lakh (ex-showroom) – Rs. 25,000 dearer compared to the diesel XMS variant. It is to celebrate the 85,000 sales landmark achieved by the compact sedan. Christened the Zest Premio, it is part of Tata expanding its special edition service to customers along the way.
The Zest, being the only compact sedan with four-star safety rating awarded by Global NCAP in India, has seen dip in sales in recent months. From averaging around 2,500 units not-so-long ago monthly, it has taken a slump in sales due to latest models like Tiago, Tigor and Nexon steadily pumping in volumes.
With the Premio special edition, Tata expects to witness more buyers leaning towards the Zest as well and it has the right tools with a number of unique changes inside and out compared to its rivals. As for the exterior, it does not come with any design changes as the overall profile stays intact.
However, there is addition of segment-first two-tone roof with glossy black finish, Outside Rear View Mirrors done up in piano black, hood strip matching the dual-tone bumper and black accents on the boot lid. Made available in Titanium Grey and Platinum Grey paint schemes, the visual changes do synchronise with the multi-spoke alloy wheels.
The dark theme continues onto the smoked projector headlamps and it accompanies the tan-coloured Premio badge at the rear and dual-tone bumper. Adding further sportiness is a piano black rear spoiler that can be bought as an optional fitment. Inside the cabin, there is contrast tan-finished mid pad covering the entire width of the dashboard.
Another important feature in the Tata Zest Premio edition is the Harmab-sourced ConnectNext infotainment system. The limited production-run model is retailed only with the diesel powertrain in its lower spec. The Fiat-sourced 1.3-litre Quadrajet common-rail turbocharged mill is good enough to produce a maximum power output of 75 PS at 4,000 rpm and 190 Nm of peak torque at 1,750 rpm. It is connected to a five-speed manual transmission and helps achieve claimed mileage of 22.95 kmpl.