60% of Tata Tiago Sales Attributed to Top-End Variants

tata tiago highest ever sales

Tata Tiago sales has significantly increased in last three months as over 4,500 units were averagely delivered

In an interview to The Hindu Business Line, Mayank Pareek, President of the Passenger Vehicle Business Unit at Tata Motors said the home-grown automaker is well and truly back in the game with the success of the Tiago hatchback that offers a good mechanical and features package in an affordable price range. He conceded that there was a huge product launch gap between 2009 and 2014 for Tata Motors when competitor launched 48 new models.

While the Bolt and Zest were expected to bring back the company into contention with Maruti Suzuki and Hyundai, they endured mediocre sales. It left them to ponder hard and comeback with an all-new product featuring new design language called the Tiago. To meet customers’ demands and bring down the waiting period to less than three months, plans are put in place for increase in production.

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The emergence of Tiago as the best-selling model has apparently prompted more footfalls as the sales of the aging Indica, Sumo and Zest have begun to look up in recent months. This resurgence has led to the Mumbai-based brand to speed up the launch of the flagship Hexa crossover. At a very competitive price tag, with top-end AT and MT rumoured around Rs. 18 lakh, it is expected to give Mahindra XUV500 and Toyota Innova Crysta a serious run for their money.

Based on the heavily modified Xo platform of Indica, the Tiago was said to have the high-spec XT and XZ petrol and diesel variants accounting for 60 percent of total sales. Mechanically, the Tata Tiago hatchback has one petrol and one diesel engine. The 1.2-litre four-valves-per-cylinder DOHC Revotron petrol engine has lightweight all-aluminium construction and variable cam timing for intake. The three-pod motor develops 85 PS at 6,000 rpm and 114 Nm of torque at 3,500 rpm mated with a five speed manual transmission.

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The 1.05-litre three-cylinder Revotorq diesel engine is basically a downsized and improved version of the Indica’s 1.4-litre four-pod unit that develops 70 PS maximum power at 4,000 rpm and 140 Nm of peak torque between 1,800 and 3,000 rpm. The motor has aluminium head housing twin cams and 4V per cylinder. It is connected with a five-speed manual as well sending power to the front wheels. Diesel mileage is claimed at 23.84 kmpl and petrol at an astonishing 27.28 kmpl.

The top-of-the-line Tata Tiago models come available with ConnectNext infotainment system developed by HARMAN, multi-functional steering wheel with mounted controls for audio and telephony, height adjustment driver seat, an eight-speaker audio system with USB and Aux-in support, electrically adjustable ORVMs, etc. The music system will have the facility to connect with multiple smartphones via Bluetooth so that your drive will be hassle free and enjoyable.

Source: The Hindu BusinessLine