Royal Enfield updates entire range with BS IV compliant engines and AHO feature; prices increased by only around Rs. 3,000
Royal Enfield has updated its entire motorcycle range with BS IV emission norm compliant engines to meet the latest emission regulation in the country. The upgrade comes as a part of the brand’s Rs. 600 crore investment in research and development in this fiscal. Apart from upgrading the engines, the company has introduced Automatic Headlamp On (AHO) technology across its entire range. With these upgrades, the RE models come pricier by Rs. 3,000 – Rs. 4,000.
The BS IV emission compliant Royal Enfield motorcycles are yet to reach dealerships, but the advanced booking process for these models is about to begin from in a few weeks. The Chennai-based motorcycle manufacturer has experienced constant sales growth in recent years. With the updated range of motorcycles, the brand is hoping to achieve more success.
Despite updated BS IV engines, the power and torque output of the Royal Enfield models will remain same. Apart from that, no mechanical changes have been made as well. Therefore, the very popular Classic range and Bullet don’t come with essential safety features like rear disc brake or ABS. But the company is offering UK market-spec models with fuel-injection, rear disc brake and ABS. We hope the brand to introduce these features in India-spec models in near future.
Despite the price hike across the entire range by Rs. 3,000 – Rs. 4,000, RE hopes, sales won’t be hurt, as it has a dedicated customer base. In the last quarter, the company experienced best ever quarterly sales result with 1,48,185 units sold. This marked a whopping 59.6% growth than the same period of last year, when it sold 92,845 units.
Meanwhile, the company is developing a new product, scheduled to be launched in 2017. This new model will come powered by a twin-cylinder engine and it will be the new flagship model of the company. Apart from that, the brand is also planning to set a third manufacturing plant near Chennai to cater the growing demand.