Royal Enfield is developing three new platforms; ready to revamp portfolio with new products having different styling and powerful engines
When we talk about Royal Enfield, Bullet is the one name that comes as synonym of the brand. Now, the brand is aiming to break that stereotype image with fresh new products ready to be launched within coming few years. For this, the brand is working on three new platforms. Based on these platforms, the new models will come with fresh styling and powerful products. Royal Enfield CEO Siddhartha Lal says the brand is currently working on revamping its products portfolio.
The Chennai based motorcycle manufacturer has already unveiled its two new motorcycles that are the Interceptor 650 INT and Continental GT 650. Both these models were uncovered at the 2017 EICMA in Milan and garnered pretty good response. As the brand says, it will retain the Bullet, Classic and Thunderbird like products that bring it a large number of sales figure. But, alongside there will be new products as well.
To work on the new products, the company has already assigned its UK based technology centre. Also, Royal Enfield is building a new tech centre that will work on the same strategy focusing on Indian market. Not only the domestic market, but RE is focusing on the global markets as well.
As the brand says, its new products will come capable of catering both domestic and overseas markets. One of such models will be the more powerful Himalayan adventure motorcycle that will be focusing to grab significant sales number in European countries and in USA as well.
Also read: Royal Enfield Continental GT 650 Unveiled
Royal Enfield is also gearing up to increase its dealership network across the world. The brand already has exclusive retail stores in 20 major cities across the world. Currently, it is aiming to grab a greater share in the South East Asian countries and in Latin America as well. So far, the brand is steadily advancing towards achieving its target of becoming a leading brand in middle weight category of world motorcycle market.