The Classic 350 sales numbers dip as Royal Enfield managed to sell only 39,025 units compared to 49,535 units sold during last November
Royal Enfield has revealed its cumulative monthly sales numbers for the month of November 2018. The two-wheeler division of Eicher Motors reported a six percent drop in domestic sales to 65,744 units in November 2018 compared to 70,126 units in November 2017. What is even more surprising is the fact that their popular model Classic 350 overall sales figure is also down by 21 percent.
The renowned two-wheeler manufacturer managed to sell a total of 39,025 units of the Classic 350 model compared to 49,535 units sold during the month of November 2017. Besides just the domestic sales their export during the same month also took a dip southward as well.
To be quite honest, until now Royal Enfield had no real competition in India but after Classic Legends revived the iconic Jawa brand, Royal Enfield started to feel the pressure. Jawa Motorcycles made their comeback in India in the month of November 2018 and launched two new 300cc motorcycles in the RE territory.
Both the motorcycles are priced at par with their rival and gets the same kind of retro styling which customers generally look for in any RE motorcycles. What is even more interesting is also the fact that both the Jawa motorcycles are powered by a much more advanced and refined liquid cooled, DOHC engine which by the way also produces more power than the Classic 350.
The Czech motorcycle brand has already started online bookings for their motorcycles. They also inaugurated few dealerships in Pune and Bengaluru while the rest of the dealerships in various cities of India will be operational within the next few months. Jawa is also working hard on providing a good aftermarket sales service to their customers in order to gain a stronghold in the competitive market.
Royal Enfield, on the other hand, had introduced the much-anticipated flagship 650 twins in India recently, but haven’t made any significant change to their popular Classic 350 models yet. However, they are in the process of adding a dual channel ABS system on their product range before the April 2019 deadline.