Mercedes-Benz India sold 7,141 cars in first half of 2017; registered a 9% growth compared to last year
German car manufacturer Mercedes-Benz is not only growing in the luxury car segment, in the overall car market it is growing fast. The company has sold more units compared to the mass market carmakers like Nissan, Chevrolet and Fiat in the first six months of 2017, registering a steady growth. Interestingly, in 2016 both Nissan and Chevrolet sold more cars in India than Mercedes-Benz.
In the first six months of 2017, Mercedes-Benz India sold 7,141 units in the country, registering a 9% growth compared to the same month last year. Nissan and Datsun together stand at 6,900 units, while American auto manufacturer Chevrolet stands at 6,579 units. Fiat registered sales of 1,892 units. Another foreign automaker Skoda too is growing pretty fast. The Czech premium carmaker Skoda sold 7,576 units and it has come up to 12th position in terms of volume sales from 15th a year back.
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In terms of profit too, the luxury auto manufacturer is well ahead compared to the foreign mass-market carmakers like Renault, Ford and Volkswagen. This trend clearly shows how Mercedes-Benz has managed to establish itself as a very attractive brand among the Indian buyers.
Among the three German auto giants in the luxury car segment of Indian auto market, Mercedes-Benz has the widest range of offerings. It aims to increase its market share further with more new models here. Last year it launched a total of 13 new cars in India and the company wants to continue this momentum of growth with the same strategy along with improved service.
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In order to increase its market share and to reach more buyers, Mercedes-Benz India also aims to expand its dealership network further. Thanks to GST, the brand has lowered the pricing of its products significantly across the entire range. This is also expected to boost the brand’s sales further.