Mahindra announced price hike across its entire Indian portfolio by up to 3% from January 2018
Mahindra has announced a price hike across its range from January 2018 in line with several other car giants present in the domestic market. The homegrown automaker has joined bandwagon of other brands like Tata Motors, Skoda, Honda, Toyota, Volkswagen, Isuzu and Renault. The price hike comes as part of the brand’s annual price revision strategy and to offset the increased production cost.
While the cars will be dearer after this price hike, Mahindra believes it won’t affect sales of these vehicles. With the price hiked by up to Rs. 3%, we can see pricing of the vehicles could go up to around Rs. 20,000. However, to learn the amount of the price hike we have to wait bit till 1st January, 2018.
Also read: Upcoming Mahindra Cars in India in 2017, 2018
India’s biggest SUV manufacturer is currently working on several new products that are expected to hit the domestic market in coming years. These include the SsangYong Tivoli based XUV300, Mahindra TUV300’s longer version TUV300 Plus, the new flagship of the brand XUV700. Also, there is a new MPV under work, codenamed as U321. This MPV will debut at the beginning of next year.
With these new products, Mahindra aims to grab bigger market share in the highly competitive and highly in demand UV category of Indian market. Apart from the above mentioned cars, Mahindra is also working on several electric vehicles that will start rolling out from late 2018. As we reported earlier, the brand will bring an electric version of KUV100 and XUV500 EV as well.
Also read: Upcoming Mahindra TUV 300 Plus – All You Need To Know
Mahindra aims to increase its electric vehicle production up to 5,000 from current 500 units per month. With this strategy, Mahindra wants to consolidate its pole position when the country adopts zero emission pure electric mobility by 2030, under the central government’s Mission EV 2030 plan.
So far, it is clear, Mahindra is preparing to increase iota market stake in the country in near future. In this attempt, the brand is betting big on both conventional products and zero emission models as well.