The opening of new dealerships will help Kawasaki reach a wider set of audience and also improve its after sales service for which it is often criticised
Kawasaki India has announced that it is going to open 10 new stores in the country soon. The company currently has a total of 12 dealerships that are situated primarily in metros and major cities. With the launch of new outlets, Kawasaki India will have its reach expanded to smaller cities and hence, will cater a wider set of audience.
The ten cities that have been finalised to get new Kawasaki outlets are Vizag, Calicut, Kolkata, Kolhapur, Dehradun, Goa, Ludhiana, Bhubaneshwar, Nagpur and Mangalore. Regarding the launch of 10 new dealerships, Mr. Yutaka Yamashita, who is the Managing Director at India Kawasaki Motors said that India is a very big country geographically and hence, reaching out to customers is a very challenging task.
Now, the company’s customers can now see and experience the variety of Kawasaki products in the aforementioned cities. The top honcho further stated that the opening of new dealerships will help Kawasaki enhance its after sales service network that is directly linked with customer satisfaction. The company believes that customer satisfaction can be achieved by working on three factors viz product, pre sales service and after sales service.
Kawasaki says that it offers an easy dealership enrolment process and thanks to the growing market of premium bikes in India, dealers find it attractive to join hands with the brand. In other news, Kawasaki has recently launched its two dirt bikes in India that go by the name KLX450R and KX450F. While the former makes its entry at a price of Rs. 8.49 lakh, the latter can be yours for Rs. 7.97 lakh (both prices, ex-showroom, Delhi).
For those not in the know, Kawasaki parted ways with Bajaj Auto in March this year and will now sell its products independently of the Pune-based manufacturer. Also, for the first time, Kawasaki will participate at the 2018 Auto Expo individually unlike the previous editions of the biennial event.