India to Play Significant Role in Toyota-Suzuki Partnership

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India to play significant role in Toyota-Suzuki partnership as they will jointly work in areas like safety, IT and product components

Two Japanese automobile giants, Toyota and Suzuki, have inked a partnership to jointly work and co-operate with each other in the areas like environment, safety, IT and product components. India, being one of the largest and fast growing automobile markets in the world, will play significant role in the new synergy.

Maruti Suzuki enjoys the largest market share (47%) in the Indian market while Toyota has 5% market share to its name. With the co-operation between these two global giants, they are expected to strive towards even bigger share here.

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Maruti Suzuki currently is the largest operator in the small car segment in the country. Toyota, on the other hand, has a strong hold in the segments like SUV and MPV. The latter is preparing to bring the Daihatsu brand to target the small car segment as well. Now, with the business co-operation between these two brands, both can be benefitted in the volume segments. Maruti Suzuki believes this partnership will not violate the competition law.

Toyota is one of the pioneers in the Indian market in bringing environment friendly hybrid cars. Maruti Suzuki, on the other hand, offers SHVS technology in some of its models. As both the companies have agreed to jointly work in areas like environmental technology, we can expect to see a greater number of eco-friendly cars in near future.

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In-car safety features is an area where Indian automakers have a long way to go. The current crop of cars comes with good range of safety features, but most of the time, those are offered as option. Globally, Toyota has been at the development of many life-saving techs. We may see greater introduction of safety measures in Maruti Suzuki and Toyota vehicles as well, thanks to the co-operation in the area of safety technology sharing.

Source: ET Auto