The Santro hatchback will target mainly the first time car buyers of the rural market and also the tier II and Tier III cities of India
Hyundai is really excited about their soon to be launched Santro hatchback. India’s second largest car manufacturer is hopeful to step up their game with their new product and take on their biggest rival Maruti Suzuki head-on. With the launch of the Santro hatchback, Hyundai will have a complete compact car lineup in India starting from entry level to premium hatchback offering.
Their future lineup after the launch of the new car will consist of the Eon, Santro, Grand i10 and the Elite i20. The Hyundai officials are hopeful that this strong lineup will help them overtake their biggest rival and become the market leader of the compact car segment.
There is no doubt in the fact that the compact car segment occupies almost half of the overall car mass market of India and Hyundai wants to increase the market share from 16 per cent in 2018 to 17 per cent in the year 2019. Hyundai thinks that the Santro hatchback will attract the attention of the new car buyers of the rural market along with tier II and the tier III cities of India.
The South Korean car manufacturer also has plans to manufacture at least 8000 to 10000 units of the Santro every month. The official also added that the AMT variant of the hatch will help in contributing to at least 25 to 30 per cent of the total sales of the car coming from the Metro cities. Hyundai has developed the new AMT transmission in-house and they have also tested the technology in India. The Hyundai officials are hopeful that people of India especially those living in metro cities will love driving the AMT variant.
Hyundai also has plans to export the hatchback later in some other International markets including Latin America, Africa, and also the Asian markets. For all of your information, Hyundai plans to introduce the Santro hatchback in India on 23rd October. The Auto manufacturer has paid a lot of attention towards the built quality and safety of the occupants of the hatchback.
The Santro apart from benefitting from a new design will also feature a new 1.1 Litre motor which is a reworked variant of the Epsilon motor found under the hood of the older Santro. The new motor promises to produce about 69 ps of peak power and 99 Nm of torque on paper and claims a fuel efficiency of 20.3 km. Hyundai will also offer a CNG variant as well when they finally launch the hatchback this month.