Hero motorcycles and scooters will be pricier by around Rs. 400 from next month
Hero MotoCorp to increase pricing of its motorcycles and scooters from January 1, 2018. The price hike will be marginal, as the two-wheelers will see a hike of around Rs. 400. This move comes as part of the brand’s yearly price revision strategy and due to the higher production cost as well. However, the brand doesn’t expect such marginal price hike will affect sales.
The amount of price hike will vary depending on different models. Meanwhile, Hero MotoCorp has launched the updated Passion Pr, Passion XPro and Super Splendor just a few days ago. All the three commuter motorcycles come sporting revised body deals and couple of cosmetic updates along with in-house developed TOD (Torque On Demand) engines. Apart from that, the brand is now preparing to launch its much awaited XTreme 200S.
Also read: Hero To Launch 6 New Products This Fiscal; Premium Sales Network Planned
Hero XTreme 200S will launch sometime around February 2018. This bike will compete with rivals like TVS Apache RTR 200 4V, Bajaj Pulsar NS200. This bike wears a sporty design and it gets power from an 18.5 PS generating 200 cc engine.
As we have reported, Hero MotoCorp is also working on couple of new and exciting products. These include the Xpulse 200 adventure bike that was unveiled at EICMA 2017 in Milan. Production version of this bike will arrive in the country in August next year. The homegrown two-wheeler manufacturer is also working on a 125 cc scooter with retro classic design.
Also read: Hero XPulse Adventure Bike (200cc) India Launch In August 2018
Hero MotoCorp is undeniably the king of commuter segment and thanks to the dominance of Splendor series and other commuter models from the brand, it has been ruling the Indian two-wheeler market. Now, it wants to enter the premium segment as well alongside consolidating the grip in commuter category.
To enhance the brand’s appeal in premium two-wheeler market, Hero is aiming to launch exclusive dealership network across the country to sell the models with engine capacity of 150 cc and above. The XTreme 200S and XPulse 200 are expected to be sold through that dedicated retail network.