The American auto major has now achieved a new milestone of ten lakh unit sales in India after entering the market in October 1995
In June 2018, Ford India Private Limited recorded cumulative sales of 8,444 units at a 37 percent YoY volume increase. Compared to the same month last year, 2,295 more examples were retailed thanks to the latest launches. Ford returned to India under a 50:50 joint venture with Mahindra in the 1990s, before expanding its interest in the partnership and becoming a wholly owned subsidiary of Ford Motor Company.
Headquartered at Maraimalai Nagar in Chennai, Tamil Nadu, Ford employs well over 10,000 workers. Since its reincarnation in October 1995, the American auto major has now achieved a new milestone of ten lakh unit sales in the domestic market. Ford exported 10,386 units as against 14,649 in June 2017 last month with a decrease in volume of 29 percent.
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However, combined export and domestic sales meant only 10 percent drop was registered at 18,830 units last month. Ford’s domestic sales are driven by the recently launched Freestyle and the facelifted EcoSport. The latter is responsible for majority of the sales figure for Ford since its inception in 2013, taking advantage of the tax benefits prevailing for vehicles less than four metres in length.
It’s the initial benchmark in the segment that has grown substantially in the last two years. The production facility in Chennai also acts as export hub for the EcoSport as well as other vehicles and realising its popularity in India, Ford introduced the facelift last November with exterior and interior changes along with adding a new Dragon series petrol engine.
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The changes have paid dividends as Ford registers consistent monthly average of around 5,000 units for the EcoSport. Ford’s positive sales curve last month can also be attributed with the good numbers Freestyle is receiving since entering the market.
The CUV also debuted a new 1.2-litre petrol engine and it will be used in the upcoming Ford vehicles. With updated Figo, Aspire and Endeavour in the pipeline, we are more likely to see Ford’s sales increasing in the near future.