Setting up concept stores is a part of Harley Davidson’s strategy to increase its presence across India
Harley Davidson has launched its first concept store in India in Kolhapur. The store, Warrior Harley Davidson comes from the idea to set up small store with all the Harley Davidson customer experience concepts under one roof. Also, the American premium motorcycle manufacturer believes with such concept stores it will be able to reach more customers and will be able to expand its presence across the country.
This Harley Davidson concept store will improve the accessibility of sales and servicing of the customers from the city and its outskirts. Also, it will offer the Harley owners an opportunity to take part in the H.O.G events. As the brand says, it wants to develop the culture of leisure motorcycling in the country. Also such concept stores will help it to expand business in the Tier II and Tier III cities across India.
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The Harley Davidson concept store houses a bike display area, a customer lunge accessories display and a service area all within 3,000 square feet area. As the brand claims, this is a state-of-the-art unique store and first of its kind for the Harley riders in and around the city. There are around 100 Harley owners living in and around Kolhapur and all of them will be able to avail the service from this store.
The Harley Davidson concept store will also offer the owners to accessories and customise their machines according to their preference. Apart from that, the store will sell the exclusive Harley Davidson merchandises as well.
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The American premium motorcycle manufacturer currently sells 14 models in India with the Street 750 being the most affordable. This motorcycle is priced at Rs. 5.14 lakh (ex-showroom, New Delhi) and it is also one of the most popular Harley products in the country. Pricing of the Harley Davidson’s portfolio in India ranges up to Rs. 53.49 lakh (ex-showroom, New Delhi).