BMW iNext EV Is Key For Brand Overtaking Mercedes-Benz In Sales

2018 BMW i8 Coupe (BMW i8 Discontinue)

The iNext is an all-electric vehicle with fully connected provision and will enable partial self-driving technologies

BMW seeks ways to gain a strong foothold in the ongoing worldwide electric mobility transformation and has given a sneak peek into the future of autonomous driving with the iNext vehicle. It is part of the brand’s plans to outsmart Mercedes-Benz in the global luxury car sales.

A highly realistic version of the iNext will be previewed through a concept this year and according to CEO Harald Kruger, more models will follow the footsteps of the iNext. He confirmed at BMW’s annual shareholder meeting that for the first time, the company is combining all key technologies for future mobility.

Also Read: BMW iNEXT Concept To Debut Later This Year

Flagship BMW 8 Series Officially Debuting On June 15 At Le Mans 1The iNext is an all-electric vehicle with fully connected provision and will enable partial self-driving technologies. The German manufacturer is eyeing huge leap in sales with the iNext and its electrified successors.

This has come after a few years of playing second-fiddle to Mercedes-Benz in global luxury vehicle sale as the latter brought in a completely revitalised fleet that prompted some of the industry’s best-sellers in the top end of the spectrum.

Also Read: Flagship BMW 8 Series Officially Debuting On June 15 At Le Mans

bmw-ix3-conceptBMW’s global sales increased by 2.5 percent through April, when Mercedes were able to register 13 percent growth. The brand is launching as much as 40 new and updated vehicles and half of them will be introduced during the course of this year including the entry-level X2 SUV in some developed markets.

Production capacity of zero-emission vehicles is ramping up to meet the stringent regulations prevailing everywhere and is investing a massive 7 billion euros into the manufacturing of new-age vehicles. BMW will also continue to focus on flagship models like the 8-Series to drive growth.