The third generation 2020 Isuzu D-Max will share its platform with Mazda BT-50 but the design will be completely different for both models
Isuzu is currently working on next generation of D-Max and the company is planning to introduce a premium version of it to take on Mercedes Benz X-Class, Ford Ranger Wildtrak and Toyota Hilux SR5 as these models are getting more popular among customers.
The Japanese manufacturer doesn’t want to lose its core customers, so the company will introduce a basic model without the premium features. The third generation D-Max will share its platform with Mazda BT-50 but the design will be completely different for both models.
Isuzu learned from the mistakes of other manufacturers and decided not to introduce premium variant with current model, as customers expect certain features like infotainment system with Apple CarPlay along with advanced safety features like blind spot monitoring, adaptive cruise control and auto emergency braking.
These advanced features need lots of development and spending money on the model, which is near its end of life cycle. Mercedes didn’t introduce these features initially on X-Class and the company struggled to get good sales. Isuzu is also focusing on interior as they need to improve quality to compete against Raptor and X-Class.
Kevin Griffiths, Senior Fleet Sales Manager, Isuzu Australia said that off-road focused variant of D-Max might be possible as they are trying to figure out whether a tweaked version of the regular engine would suit better or go with a new engine. The company is also focusing on improving ride quality as comfort is also a priority for customers.
The next generation D-Max is going to be powered by same 3.0 L turbo charged diesel engine from current model, which produces 174 hp of power and 430 Nm of torque. This engine will be mated to manual and automatic transmission with option of front wheel drive and all wheel drive option. Isuzu will officially reveal next generation D-Max in 2020.