With such an impressive growth in mind, Suzuki is now aiming at 5 lakh unit sales for the current fiscal
Suzuki Motorcycle India Private Limited (SMIPL) has announced its sales numbers for the month of August 2017. During last month, the manufacturer registered an impressive growth of 54.7 percent in contrast to the same period last year. To be precise, Suzuki Motorcycle India sold a total of 56,745 units of two-wheelers in August 2017 that helped the company achieve this feat.
Talking of figures for the duration April-August 2017, Suzuki clocked a total of 2,23,552 units of its motorcycles and scooters, showing a robust growth of 55 percent. With these positive numbers in mind, the company is now aiming at annual sale of 5 lakh units for the current financial year.
Regarding this, Mr Sajeev Rajasekhran, EVP, Sales and Marketing, Suzuki Motorcycle India said that the launch of new ABS variants in the Gixxer line up has essentially injected confidence in the company just before the festive season. The manufacturer intends to take this splendid growth in August throughout the current fiscal. Suzuki believes this can be achieved as it is offering more options to the customer with the recently launched variants, especially in the Gixxer line up.
The Japanese brand recently introduced the ABS equipped version of its popular entry-level full-faired sportsbike Gixxer SF for the Indian two-wheeler market. The company has extended this safety feature to both trims of the Gixxer SF – carbureted and fuel injected. While the Suzuki Gixxer SF ABS is now being retailed at a price of Rs 95,499, the Gixxer SF Fi ABS will set you back by Rs 99,312 (both prices ex-showroom, Delhi) to own.
To further boost up the popularity of the Gixxer twins, Suzuki Motorcycle India has also started an initiative, better known as #NotForEveryone. The pan India, 360-degree campaign puts emphasis on social media, print and some outdoor activities supporting the TV commercial. The main focus of this campaign is to interact with the customers and engaging them in activities for the promotion of the brand.