Volvo sold 750 plus XC90 SUVs in India in 2016 while registering 10% growth over previous year despite demonetisation; aims to sell 2,000 cars in 2017
Volvo car India is slowly increasing its grip in the Indian market. In 2016, the Swedish luxury auto manufacturer registered 10% sales growth even despite demonetisation impact. The premium luxury SUV XC90 has played a crucial role in the success story of Volvo. The Volvo flagship SUV has sold more than 750 units in the country in last year.
Now inspired by the success, Volvo Car India aims for double digit growth in 2017. It has a target to sell at least 2,000 cars in current year. The brand has revealed about its plan during the launch ceremony of all-new Volvo S60 Polestar in India. Currently, the brand has around 7 different models in its portfolio ranging from the V40 to XC90, with price ranging between Rs. 25.99 lakh and Rs. 70.97 lakh (ex-showroom, New Delhi).
Also read: 2016 Volvo XC90 Road Test Review
The premium luxury car segment in India is dominated by three German car brands – Mercedes-Benz, BMW and Audi. Apart from that, Jaguar and Volvo is also present in the segment, but not as strong as the German automakers are. However, while the German car brands are focusing on different type of products to increase their market share, Volvo is emphasising on the advanced technology, power and comfort for the occupants to lure the customers in the luxury segment.
The company is known for offering advanced and unmatched safety features to the occupants in its cars. The company has taken a resolution to introduce safety system which will ensure no death involving a Volvo car by the end of this decade. This certainly makes the Volvo cars pretty appealing to the customers. Moreover, elegant luxury is another thing the Volvo cars offer.
The latest entrant in the Swedish automaker’s Indian portfolio is the S60 Polestar, which has been launched at an aggressive price tag of Rs. 52.50 lakh (ex-showroom, New Delhi). Based on the S60 sedan, the S60 Polestar focuses on high performance and it competes against rivals like Mercedes C63 AMG, BMW M3 and Audi S5 Sportback.