The Ntorq 125 played a big role in TVS gaining 9 per cent YoY growth last fiscal and retaining third position
TVS Motor Company endured phenomenal success in March 2019 courtesy of its consistent sales volumes from motorcycle and scooter divisions. Last month, the Hosur-based manufacturer overtook Honda in two-wheeler sales by beating them with a margin of more than 25,000 units. Honda’s drastic sales slump led TVS to take up the opportunity as it finished in the second position only behind Hero MotoCorp.
In March 2019, TVS retailed a total of 2,47,710 units with YoY sales decrease of 6.6 per cent. Understanding the growing popularity for 125 cc scooters, TVS introduced the Ntorq 125 in February 2018. It became an instant hit among customers and has played a major role in TVS retaining the third position in FY2019 with 3,136,532 unit sales.
The brand posted 9.08 per cent growth as compared to 2,875,466 units in the previous fiscal leading to 0.4 per cent increase in market share. Following the Ntorq, TVS launched the Radeon 110 entry-level commuter in August 2018 and within seven months of its debut, it achieved one lakh sales milestone. Both the latest models are working wonders for TVS as it now has a pretty balanced motorcycle and scooter lineup.
The Ntorq broke into the domestic scenes as TVS’ fourth scooter and it focusses on customers wanting to own a performance-based and technologically sounding scooter. Having taken design inspiration from stealth aircraft, the Ntorq has a sporty appeal with sharp edges and creases alongside an aggressive rear end with T LED graphics on the tail light.
The Ntorq is the first TVS to be based on SmartXonnect technology platform. The first-in-segment Bluetooth connectivity is another key feature of the premium scooter. The all-digital instrument panel enables navigation, smartphone application based parking location assist and displays caller ID. TVS provides three different display modes with the Ntorq 125 namely Ride Stats, Street and Sport.
Other key features are lap time and top speed recorder as well as average speed indicator. It is powered by a new 124.8 cc single-cylinder CVTi REVV engine producing 9.5 horsepower and 10.5 Nm of peak torque. The Ntorq has wheelbase of 1,285 mm and tips the weighing scale at 116 kilograms.
It has telescopic front forks and gas-filled shock absorber at the rear. With Suzuki Burgman 125 and Hero Destini 125 in the fray, TVS is facing tough competition for the Ntorq 125. The Ntorq’s other rival, Honda Grazia 125, saw a massive 86 per cent YoY sales slump as only 2,262 units were dispatched.