TVS Focusing on Becoming Number 2 Scooter Brand in India

TVS Beats Hero

TVS says it is not worried about GST; expects minor price change at the most

TVS Motors is aiming to become the 2nd largest player in the Indian scooter market that is currently ruled by Honda. As the Japanese two-wheeler manufacturer is on top of the list with its Activa range of scooters, TVS too has couple of attractive and interesting models in the segment like the Jupiter, Wego, Scooty Zest and Scooty Pep Plus.

Currently, the scooter segment occupies around 30% of Indian two-wheeler market and the share is expected to go up to 40% in next couple of years. As the market evolves and grows, TVS wants to grab a large chunk of the pie. The company is currently working on a 125 cc version of the Jupiter that will be the flagship scooter from the Hosur-based brand.


Also read: New TVS Jupiter 125 cc Scooter Caught Testing in India

TVS is also aiming to increase the appeal of its products by introducing new features in its models. Just a few days back, it added the Sync Brake System (SBS) to two of its bestsellers Jupiter and Wego. As the company’s vice president of market (Scooter) Mr. Aniruddha Halder says, TVS is looking at becoming and remaining a very strong number 2 player in near future. He also welcomed the move of new products pouring in from various brands in the Indian scooter market.

In the meantime, Goods and Services Tax (GST) is making headlines across the country. With the GST rolled out from 1st July, 2017, automakers are expecting significant price changes. But, TVS Motors is not worried about the pricing change at all.


Also read: TVS Apache RR 310S (Akula 310) Instrument Console, Exhaust, Taillamp Spied Closely

Speaking about the impact of GST, Mr. Aniruddha Halder says that they are not worried as chance of any fundamental change is very unlikely. Only a slight pricing change could be seen, but that won’t affect the company’s business. As the two-wheeler manufacturer says, the rate won’t be much different for the brand pre or post GST.

TVS Jupiter and Wego Gallery