Toyota Innova Sales Reduces By 19% In November, Marazzo Effect?

innova crysta mahindra marazzo

Toyota Innova Crysta recorded sales of 5,425 units in November 2018 against 6,673 with YoY sales decrease of 19 percent

Toyota Kirloskar Motor has the Innova Crysta as its best-selling model in the domestic portfolio since making market debut in mid-2016. The second generation model has been an overwhelming success of its predecessor and it still maintains good sales momentum of well over 6,000 units considering the last 12 months.

The MPV can be bought in either seven- or eight-seat configuration and in November the premium model posted a total of 5,425 unit sales. This was at a decline of 19 percent when compared to the corresponding month last year and the same deficit was encountered against October 2018 as well. The volume de-growth of Innova Crysta and Fortuner led to Toyota enduring 16 percent sales fall last month.

The Innova Crysta has a cleverly positioned rival in the form of Mahindra Marazzo that entered India in the beginning of September 2018. Priced between Rs. 9.99 lakh and Rs. 13.90 lakh (ex-showroom), the Marazzo appeals for customers seeking Ertiga as well as Innova, and in its first month registered a rather modest 2,892 unit sales.

Since it was just the first month and over 10,000 bookings were made within 45 days of its debut, the following months were expected to be crucial in making an impact. With 3,810 and 3,387 units in October and November respectively, the Marazzo appears to have caused a slight dent in Innova Crysta’s sales instead of Ertiga that received a brand new generation lately.

toyota innova touring sport_(new price post gst)

While the Toyota Innova Crysta offers more powerful diesel engine and buying choice due to the presence of petrol powertrain and automatic transmission, the Marazzo sold in just handful of variants currently, provides longer wheelbase and good level of equipment in a comparatively undercut price range.

Moreover, the claimed mileage of 17.3 kmpl from the transversely mounted D15 1.5-litre BSVI-ready diesel engine is another advantage the Marazzo has, along with being wider in comparison. Mahindra is expected to launch a six-speed AMT transmission and petrol engine before the April 2020 BSVI deadline to expand the range further and appeal for more audience.