Toyota hybrid sales is expected to increase from 50,000 to 100,000 units in Europe before the end of this decade and C-HR crossover to play cruicial role in it
Toyota took the motor show spectators by storm in Geneva when the C-HR was unveiled with an intriguing yet futuristic design language and equally buzzing powertrain lineup. In an interview with Automotive News, Toyota Europe’s Chief Executive Johan said the company expects selling 50,000 to 100,000 units of C-HR in Europe and of them 70 percent are hybrid models.
Toyota thinks the driving dynamics, unique styling and hybrid mileage range will play significant role in the sales of the revolutionary C-HR crossover. The C-HR gets power from a 1.2-litre turbocharged engine which is good enough to produce 115 hp and on the top-spec models the 1.8-litre motor with hybrid technology pushes out 122 hp.
Also Read: 2017 Toyota C-HR SUV Interiors Revealed
The bigger mill was borrowed from the successful Prius and it emits CO2 less than 90 grams per kilometre which is said to be unbeatable in the segment according to Toyota. The Japanese automaker is pushing boundaries to increase the sales of hybrid variants and they are estimated to account for half of its European sales by the end of this decade.
The hybrid C-HR will be at the heart of the sales according to Toyota as new range of customers are targeted. The model is manufactured at the brand’s base in Turkey. It is the first factory to produce a car belonging to TNGA (Toyota New Global Architecture) platform outside of home soil.
Toyota entered the ultra-competitive subcompact SUV segment with the C-HR to rival against Honda HR-V, Nissan Juke and Mazda CX-3. Remaining true to the concept version, it is distinctive with loads of cuts and creases, coupe-ish roofline and hidden rear door handles. Europe will see the deliveries beginning towards the end of 2017 and it will be slotted between Auris Touring Sports and the RAV4. With best-in-class cabin quality, the Toyota C-HR will have a 6.1-inch touchscreen infotainment system fitted at the centre stack and facing the driver