2021 Tata Safari Crosses 10,000 Unit Sales Milestone In Just 5 Months

10000 tata safari sold-1

Tata Motors rolled out 9,900 units of the Safari in less than four months signifying the good reception for the three-row SUV

Tata Motors’ newest product on the block is the new Safari. The brand has revived the Safari name again in the form of a 7-seat iteration of the Harrier. Standing in testament to its good reception, the 10,000th Safari has been rolled out of the production lines in Pune and it took just five months to achieve that feat.

The brand said after the 100th rollout in February 2021, the last 9,900 units were produced in less than four months. The new Safari is one of the top-sellers in the six- and seven-seater SUV space with a current market share of 25.2 per cent according to the brand. The combined sales of Safari and Harrier command a 41.2 per cent market share in the High SUV segment in Q1 FY22. 

Last month, the Safari managed to find 1,730 buyers in the country. In comparison, the indigenous brand sold 1,536 units in the month of May. As a result, Safari has clocked a month-on-month growth of 13 per cent in June this year. Rivalling the likes of MG Hector Plus and Hyundai Alcazar, prices for the Safari start at Rs. 14.99 lakh (ex-showroom) and go up to Rs. 21.81 lakh (ex-showroom). It is underpinned by the Land Rover’s D8 architecture derived Omega Arc platform. In terms of dimension, the Safari measures over 4.6 meters in length, 1.8 meters in width, and 1.7 meters in height. The Safari’s wheelbase is taped at 2,741 mm.

2021 Tata Safari Adventure wallpaper

For the powertrain duties, it uses a 2.0L Kryotec diesel engine that churns out 170 PS of peak power and 350 Nm of max torque. It can be had mated to either a 6-speed MT or a 6-speed AT. The suspension duties are performed by independent dual wishbones on the front with coil springs & an anti-roll bar, while the rear end gets a Panhard rod with coil springs.

The feature list on Safari is long too. It includes a panoramic sunroof, 6-way power-adjustable driver seat, lumbar adjustment for front seats, captain chairs for second-row, Boss mode, ambient lighting, rain-sensing wipers, automatic headlamps, reverse parking camera, steering-mounted audio controls, 8.8-inch touchscreen infotainment unit, and a 9-speaker JBL sound system.

2021 Tata Safari Adventure interior

For the safety of the occupants, the 6/7-seater comes standard with dual front airbags, ABS with EBD, all-four disc brakes, brake disc wiping, corner stability control, electronic stability program, hill hold control, rear parking sensors, rollover mitigation, and traction control.

Speaking on the 10,000th rollout milestone, Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to have reached this significant milestone for the new Safari in a span of four months.  Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history. The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model.

2021 Tata Safari Adventure rear angle

The Safari in its new avatar takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover’s renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.”