Tata Motors is relying on new models and new technologies to increase its sales volume and market share in India
Tata Motors is experiencing a sales surge thanks to the new models it has been introducing for last couple of years. The latest crop of Tata passenger cars like the Tiago, Tigor and Hexa has helped the brand to post a significant sales increase. Another sales booster is in line, which is the Nexon that is ready to hit the showrooms in September.
In the last financial year, the homegrown auto manufacturer outpaced the entire Indian PV market with its 23% growth, as the auto market registered only 8%-9% growth in last fiscal. Despite the disruptions like demonetisation, BS-III sales ban and lastly the GST, Tata Motors managed to post a consistent sales figure.
In the first three months of current fiscal, the auto major registered 34,858 units in the passenger vehicles sales chart. A large part of this number is contributed by the Tiago, Tigor and Hexa combined. Now, the Nexon is expected to boost the sales significantly and the upcoming festive season too will help the brand to post a major growth. As the automaker aims to sell 2.5 lakh units in the FY18, these new cars are playing crucial role in taking that plan towards success.
Currently, Tata Motors is expecting around 30%-40% sales growth in the current fiscal. While in the first quarter of the FY18 sales growth has been slow for the brand due to the GST, it hopes to see a boost from the second quarter. Interestingly, Tata’s growth in the first quarter of current fiscal was higher than the overall industry growth, as the brand managed to post 8.3% growth compared to the 4.8% of the Indian auto industry.
Also read: 7 Upcoming Tata Cars in India in 2017, 2018
Apart from the Tata’s own passenger cars, the group is expecting sales volume to grow significantly for its British subsidiaries Jaguar and Land Rover. To become the third major automaker in the country after Maruti Suzuki and Hyundai, Tata is currently relying on couple of other factors apart from new models and new technologies that are a fresh product portfolio and a growing market.
Tata Nexon Gallery