Tata Motors’ recent surge in sales is due to the well-received Tiago hatchback and the Hexa crossover while Tigor is expected to compound the positive run
Tata Motors Ltd has released a statement announcing its official sales for the month of March 2017. Encouragingly, the home-grown automaker has endured an overall sales increase of 8 percent. Standing in testament to the growth of the brand and the recently launched products, Tata’s total sales last month stood at 57,145 units which is 4,088 more than what it managed in the same month in 2016 when 53,057 dispatches were made.
More positive news from the JLR owner as the concluded financial year of 2016-17 witnessed a sales surge of 6 percent. In total, Tata registered sales of 5,42,561 examples which was 30,856 units more than what had been recorded in the previous fiscal. The combined local sales of Tata Motors’ passenger as well as commercial departments saw an increase of 10 percent in March 2017 as 51,309 units were sold against 46,701 in the same month last year.
Tata will be buoyed by the fact that it has experienced a domestic market growth of 84 percent in the passenger car sector. The steep rise in sales can be credited with the successful running of Tiago hatchback that has been sensibly priced in the affordable hatchback space with good levels of equipment and performance.
The continued demand for Tiago, its AMT version and the recently launched Hexa crossover meant the Mumbai-based manufacturer garnered a total of 15,433 units in March 2017. Tata is expected to make a sudden leap in the coming months due to the very competitively priced Tigor subcompact sedan. It starts at Rs. 4.70 lakh and goes up to Rs. 7.09 lakh (ex-showroom, New Delhi) for the top-end model.
The Tigor has all the potential to make a huge impact in terms of volume sales and will be key in Tata’s target of beating Mahindra and Honda for third position in the auto industry. In the commercial vehicles space, the domestic sales did face a decline by 6 percent at 35,876 units due to the Supreme Court judgment announced on March 29 that led to prevention of BS-III vehicle sales from this month onwards anywhere in India.