Tata Motors has officially announced the price hike of up to Rs. 25,000 across its portfolio and it will come into effect from next month
Tata Motors has today stated that it will be increasing prices of its passenger vehicles range by up to Rs. 25,000 beginning from April 2019. The homegrown automaker has cited rising input costs and external economic conditions as the main reasons behind the price hike. Despite the increase in prices, Tata is confident of maintaining its growth trajectory in the coming months.
The JLR owner kicked off 2019 with a bang by launching the long-awaited Harrier SUV based on the OMEGA (Optimal Modular Efficient Global Advanced) platform derived from Land Rover’s D8. Tata enjoyed a phenomenal 2018 by outgrowing the industry with steady sales numbers from Tiago and Nexon, and it introduced several new models along the way such as Tiago NRG, facelifted Tigor and performance-spec Tiago and Tigor JTPs.
The company has intentions to be present in 90 per cent of the addressable segments and is planning to launch a slew of new vehicles down the line. The 45X concept based Altroz premium hatchback will debut in the second half of this year while the seven-seater version of Harrier, dubbed Buzzard in the international markets, will go on sale in late 2019.
Having made a huge impact at the 2019 Geneva Motor Show, the H2X concept will spawn a micro SUV sometime next year and the production version will likely make domestic premiere at the 2020 Auto Expo. Sensing the price gap between Nexon and Harrier, Tata appears to be preparing an outright Hyundai Creta rival based on the ALFA (Agile Light Flexible Advanced) architecture.
What has been internally called the Blackbird will be the first vehicle stretching above four metres in length to sit on the ALFA platform. Tata has narrowed down its platforms to just two and they are modular to accommodate varying powertrain options including electrification, and scalable to fit in different body styles.
With the Hornbill micro SUV and 2021-bound Blackbird, Tata will complete its domestic SUV lineup. The ALFA platform will also give rise to an electric version of the Altroz which was showcased in its concept form at the Swiss motoring show and it will likely launch in the coming years.