Tata Motors is hoping to carry on the same momentum in 2019 with a range of new launches; first being the Harrier SUV on January 23
Tata Motors enjoyed a successful 2018 courtesy of a number of new launches. Following the buzz created at the 2018 Auto Expo with a couple of futuristic concepts, Tata set about pursuing its Turnaround 2.0 strategy and announced outgrowing the industry in the calendar year.
With consistent sales volume delivered by Tiago and Nexon, Tata Motors retailed more than 2.15 lakh units last year. In comparison to 2017, Tata sold nearly 45,000 more units leading to its massive sales growth of around 26.3 percent – highest in the whole of the passenger car industry in 2018.
The Tiago hatchback with its VFM proposition maintained its consistency throughout. As does the Nexon compact SUV which saw the addition of a Kraz special edition last year. The Tiago’s popularity was utilised to full effect as NRG cross hatch and performance-oriented JTP version broke into the scenes.
The JTP badged Tiago and Tigor stand in testament to the fact that performance can come at the affordable price range. Tata wanted to make a big impact in the festive season and thus in a very short span of 51 days between September and October 2018, it launched five new models: Tigor facelift, Nexon Kraz, Tiago NRG, Tiago JTP and Tigor JTP.
Tata’s subsidiary JLR has also announced its CY sales lately. With 16.23 percent increase in sales in India at 4,596 units, JLR sold 642 more units when compared to the previous year. It is the highest sales tally achieved by the company in a calendar year as well. Tata is looking to carry on the momentum into 2019 as it has planned a slew of new launches.
The long-awaited Harrier five-seater premium SUV is officially entering the market on January 23 while the concept version of its 2020-bound micro SUV will likely be showcased at the Geneva Motor Show in March. The 45X concept based premium hatchback, codenamed X451, is also waiting to launch in the second half of 2019.
Moreover, the seven-seater version of the Harrier with a different nomenclature will be introduced within this year. The Nexon becoming the first India-made SUV to be awarded five stars in Global NCAP crash tests was another highlighting moment for Tata last year.