Royal Enfield has partnered with four motorcycle modifiers; will launch custom apparel and accessories
Royal Enfield is preparing to launch range of custom apparel and accessories in collaboration with the motorcycle customisers. The Chennai-based motorcycle manufacturer has tied up with four different modifiers – Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works. These customisation shop built accessories will be showcased at various RE showrooms.
The specially designed apparels will be displayed and sold through existing Royal Enfield dealerships, company stores and exclusive gear stores. Also, these will be sold through e-commerce platforms like Flipkart and Myntra as well. With this move, Royal Enfield expects to reach more buyers and it will also offer the customers an option to modify their machines according to their own preference.
The four customisation shops have been selected on the basis of their motorcycle modification jobs. The motorcycle maker believes this new exclusive range of apparels and gears will offer an unique riding experience to the Royal Enfield enthusiast. Customised motorcycles by these four modifiers will be showcased through the new apparels and gears that will include T-shirts, RE denim and cargo pants, a new helmet line-up, gloves, belts, badges and riding boots as well.
Royal Enfield motorcycles draw the most custom jobs compared to the other brand made machines. As you have seen in recent past we reported about several unique mod jobs involving Classic 350, Classic 500, Thunderbird series, Continental GT and even the Himalayan also.
Royal Enfield is one of the fastest growing motorcycle brand in India that has seen immensely increasing popularity in recent past. Apart from the domestic market, the motorcycle manufacturer is aiming to become the leader in 350 cc – 750 cc segment in the world market as well. Also, it aims to revamp its product line-up in next couple of years that will see introduction of new products. Currently it is working on a 750 cc Continental GT and a 750 cc Himalayan as well.
Royal Enfield Himalayan Gallery