Royal Enfield continues to garner good sales tally with the 650 Twins despite volume drop for other motorcycles
Last month was a tough affair for two-wheeler manufacturers in India and for Royal Enfield, it once again experienced consistent sales drop. Suzuki overtook Royal Enfield for the sixth position as it endured 25.3 per cent YoY growth with 58,696 units. On the other hand, the homegrown brand faced a massive sales fall of 21.3 per cent as 58,434 units were retailed against 74,209 units.
In comparison, Royal Enfield was the fifth largest two-wheeler brand in March 2018. Royal Enfield’s poor performance last month was down to its best-selling Classic 350 encountering 27 per cent YoY sales decrease despite being the ninth most sold motorcycle in the country. The Bullet Electra, Bullet 500, Classic 500 and Thunderbird 500 had all saw sales decline of more than 60 per cent.
However, no such problems for the Interceptor 650 and Continental GT 650 as they continued their tremendous run with combined sales of 1,700 units. In March 2019, Harley-Davidson sold a total of 58 units of Street 750 at a sales drop of 63 per cent. Since the introduction of the 650 Twins, the sales numbers of Street 750 and Street Rod have been falling more often than not.
|Month||Royal Enfield 650 Twins Sales|
The Interceptor 650 was awarded Indian Motorcycle Of The Year 2019 and it has starting price of Rs. 2.50 lakh (ex-showroom). It is sold in six paint schemes namely Silver Spectre, Baker Express White & Red, Glitter & Dust Chrome, Ravishing Red, Orange Crush and Mark Three Black. The Continental GT 650, on the other hand, is priced from Rs. 2.65 lakh (ex-showroom).
They come with the standard warranty of three years or 40,000 km. The all-new 648 cc parallel twin-cylinder engine with 270-degree firing order has air as well as oil cooling and is good enough to pump out a maximum power output of 47 bhp and 52 Nm of peak torque. It is connected to a six-speed transmission with first-for-RE slip-assist clutch as standard.
Despite sharing components, the Interceptor 650 and Continental GT 650 have distinctive characteristics as the former has a more touring focussed attire with aggressive rider’s triangle and the latter is a modern cafe racer. The Interceptor 650 features more upright handlebar setup, slight rear-set set footpegs, standard dual channel ABS, 41 mm telescopic front forks, etc.