Royal Enfield could be planning to launch new motorcycles ranging 300-700 cc and above to get better stronghold of the market share
There is no doubt in the fact that Royal Enfield is one of the biggest motorcycle brands in India. They have not only spread their wings in the 350 to 500cc segment but also expanded their global reach beyond the 500cc segment as well recently. In just over a decade, RE went on from becoming a loss-making unit of Eicher’s management to the most profit-making unit.
Although over the last 18 months RE launched some new capacity motorcycles, still their overall booking rate has gone down drastically. The slow booking rate could be due to many reasons. The increasing options in the 150-500 cc segment could be one of them.
The new safety regulations that call for mandatory ABS safety systems have also hiked the prices of RE models. The steep rise in price has caused some trouble for the new customers while upgrading to a new RE model. So in an effort to increase their booking rate and attract new customers Mr. Sid Lal, CEO of Eicher Motors, has planned to introduce at least half a dozen new motorcycles in the next three to five years reportedly.
All these upcoming motorcycles are under development at the two-wheeler manufacturers R&D facility in the UK. Unfortunately, the detailed specs and information are really scarce at this moment but what we can tell you is that these bikes will range in between 350 cc to 650 cc category and above.
Royal Enfield introduced the 650 twins recently which can be called their first step to be seen as a serious contender in the global market while their next big step will be finding a worthy replacement for their popular Classic model in India. Royal Enfield is looking to introduce new generation Classic, Thunderbird and Himalayan models based on the J platform with updated BSVI compliant engines.
The popular two-wheeler manufacturer is also planning to introduce some bigger displacement motorcycles as well underpinning their recently developed Q platform to take on some bigger rivals from the likes of Bajaj-Triumph and TVS-BMW partnerships in the near future.