TVS Radeon and Ntorq have helped the brand significantly to register 2.8 per cent sales growth in April 2019
Currently, the two-wheeler industry has been encountering fall in margins in a big way due to several significant reasons leading to sales decline for even the top manufacturers every month. It must be noted that Bajaj Auto and TVS Motor Company are maintaining steady growth through these adverse times.
In March 2019, to everyone’s surprise, TVS overtook Honda as 2,47,710 units were sold against 2,22,325 units of the Japanese brand. The latter’s volumes plummeted by 46.7 per cent. The first month of the new financial year did not yield any good fortunes for Honda though as it suffered a massive 31.9 per cent sales de-growth.
TVS, on the other hand, steadily marched on by finishing at third ahead of Bajaj, Yamaha, Royal Enfield and Suzuki. in April 2019, TVS garnered 2,48,456 units with 2.8 per cent sales increase as against 2,41,604 units during the same month last year. TVS’ Apache series ended up ninth overall ahead of Royal Enfield Classic 350 with 43,499 units to be the most sold model within the lineup.
Despite the sales drop recorded by the majority of the models, TVS’ recently launched Radeon 110 cc entry-level commuter and Ntorq 125 scooter have made a huge difference. The Ntorq is a regular feature in the top 10 most sold scooters list every month and, in April 2019, a total of 20,684 units were sold.
In comparison, TVS only retailed 12,145 units of the Ntorq in April 2018 leading to a massive sales increase of 70 per cent. The Radeon 110, which crossed one lakh sales milestone recently, gathered 21,857 units last month as both the models helped TVS to mount a strong fight against its rivals.
Towards the end of this month, TVS will be introducing the updated Apache RR310 as well. Last month, the flagship supersport motorcycle co-developed with BMW Motorrad registered 79 per cent sales decline as 183 units were sold against 862 units during the corresponding month in 2018.