New Audi Logos Trademarked Hinting At Revamped Brand Strategy

New Audi Logo Trademarked 1

Audi has trademarked two patent logos in US and Germany and they could be introduced in the near future

Audi is more likely to overhaul its logo in the years to come indicates new trademark filings made in United States and Germany. The report broke out on the internet by QuattroWorld suggests that two possible logos that could revise the fabled four rings. The patent pictures showcase the iconic four rings in different designs.

One trademark filing has the four rings connected in incomplete fashion while they split into a couple of pairs and connected at once in the other. Moreover, the latter could act as a possible sign for the spit between conventional vehicles and dedicated EVs. The former could signify four pillars Audi could try to build on for future sustainability.

In the US filing, both the logos are categorised under “vehicles and their structural parts; radiator grilles” where the current signature logo is grafted. The intention and purpose behind the two new logos are yet unknown but QuattroWorld predicts that they could be related to the Ingolstadt-based brand’s ventures into electric and connected car technologies.

Additionally, the revamped logo design could infuse a whole new brand image as Audi embarks on transformation phase from IC-engined vehicles to EVs with revolutionary tech, autonomous functions and advanced connectivity solutions. Global mainstream automakers are no strangers in making subtle changes to logo design and the existing four-ring Audi logo debuted in 1985 pays tribute to the interconnected rings that was reinforced with Auto Union in late 1940s.

New Audi Logo Trademarked

As part of the electrification push, Audi revealed its first-ever electric SUV, the E-tron, recently. Competing against the likes of Tesla Model X, Jaguar I-Pace and Mercedes-Benz EQC, the SUV uses two synchronous electric motors with 95 kWh battery pack, helping in achieving 0-100 kmph in 5.5 seconds and top speed of 200 kmph.

On a single charge, the Audi e-tron can do 402 kilometers and has bigger dimensions than the highly popular Q5 SUV. The all-wheel-drive Quattro electric system is optimised for traction and can intelligently distribute torque between both axles while regenerative braking is responsible for 30 percent of driving range.