More than 13,000 bookings have been made for the Mahindra XUV300 with 2.5 lakh enquiries in just a month of its market debut
The first two months of 2019 have already seen three of the highly anticipated SUVs making debut in the domestic market as Nissan Kicks was followed by Tata Harrier and Mahindra XUV300. It is interesting to see how these SUVs have got on in their opening tenure. Firstly, the Nissan Kicks, competing against the likes of Hyundai Creta and Tata Harrier among others, started its life with an impressive 1,370 units.
However, in February 2019, only 609 units were sold. In contrast, the Harrier’s initial month saw 420 unit sales but Tata gathered a total of 1,449 units last month and it is quite impressive considering its price range between Rs. 12.69 lakh and Rs. 16.25 lakh (ex-showroom). The Harrier has more than 10,000 pending orders and resultantly the waiting period stands at four months.
The Harrier’s clever pricing meant it not only rivals Hyundai Creta but Mahindra XUV500 and Jeep Compass as well. A seven-seater variant of the Harrier debuted at the 2019 Geneva Motor Show under the Buzzard name and it will be launched in India later this year with a different moniker to further expand the OMEGA (Optimal Modular Efficient Global Advanced) platform based premium SUV’s reach.
The Harrier along with Nexon has helped Tata Motors to register 8 per cent market share in the utility vehicle segment in the current financial year with sales of more than 62,00 units. Last but certainly not the least, the Mahindra XUV300 entered the hotly contested sub-four-metre SUV segment on February 14 and in its first month a massive total of 4,484 units has been achieved.
| Models | Feb-2019 Sales |
| Mahindra XUV300 | 4,484 Units |
| Tata Harrier | 1,449 Units |
| Nissan Kicks | 609 Units |
The XUV300 straight away beat Ford EcoSport as the third best-selling model in its segment and is on course to cause more damage to main rivals such as Tata Nexon by the looks of things. Mahindra sells the XUV300 with a starting price of Rs. 7.90 lakh (ex-showroom) for the base W4 variant and it goes all the way up to Rs. 11.90 lakh for the range-topping model.
In just a month since its launch, the XUV300 has recorded more than 13,000 bookings with three-fourths of the total for the high-spec variants. Mahindra says more than 2.5 lakh enquiries have been made for the SUV so far and it comes with segment-first features like dual-zone automatic AC, seven airbags, heated mirrors, disc brakes on all wheels, etc.