Mahindra Mojo New Digital Campaign ‘Born For The Road’ Released

Mahindra Mojo New Digital Campaign 'Born For The Road' released today as the Indian brand welcomes enthusiasts into the growing tribe

Mahindra Two Wheelers has launched a Mahindra Mojo New Digital Campaign today. The Indian company invites the Mojo enthusiasts with the Born for the Road advert as the motorcycle’s traits on and off the tarmac with the long-distance touring ability was endorsed. Concluding with the “Welcome to the Mojo Tribe” tagline, the video featured different settings from bonfires, deserts, dunes, sunsets, unexplored terrains and winding roads.

The hugely-awaited Mojo was introduced at a price of Rs. 1.58 lakh (ex-showroom, Delhi) last October and initially made available in Mumbai, Pune, Delhi and Bengaluru across ten dealerships before expanding the footprint to 15 other major cities in April 2016. It comes in three colours namely glacier white, charcoal black, and volcano red. Here’s the link to the new TVC:

Having a head-start in the segment, the Mojo features some of the advanced technologies like advanced Electronic Fuel Ignition, iridium spark plug, resonator fitted intake, Double Over Head Camshaft in addition to twin exhausts, low friction pistons and rings, etc. Built on a rigid twin-tube frame with inverted forks up front, the Mojo has class-leading 21-litre fuel tank.

Mahindra Mojo white colour image

The other key features are upright riding position for tireless ride, radially-mounted 320 mm front disc brakes, high pressure gas charged offset rear mono-shock, Pirelli Diablo Rosso II tyres. It is equipped with LED tail lamp, twin-pod headlamps with LED guide light, dual trip meter, fuel gauge, analogue tachometer and digital speedometer on the instrument cluster besides a specifically designed twin exhausts system.

Mahindra Mojo racing colour photo

Mahindra also initiated Mojo Tribe Connect followed by a 15 city trail comprising three Mojo enthusiasts riding through different terrains recently to expand the growing band of customers. It gets power from an all-new 300 cc liquid-cooled single-cylinder DOHC unit with fuel injection technology to deliver 27 PS at 8,000 rpm and 30 Nm of peak torque at 5,500 rpm.

The engine is linked with a six-speed constant mesh gearbox. Weighing at 165 kilograms, the Mojo sports tourer measures about 2,100 mm in length, 800 mm in width, 1,165.5 mm in height and has a wheelbase of 1,465 mm with 173.5 mm ground clearance.

Follow us on Facebook, Twitter & on Youtube