Mahindra sold a total of 43,218 units in the month of May 2024; The Scorpio stood at the top spot followed by the XUV3XO
Mahindra & Mahindra is one of the leading manufacturers in the SUV segment. Recently, the company launched the XUV3XO in the Indian market and the sub-4-meter SUV received a very warm response from the customers. In the month of May 2024, the Indian SUV manufacturer sold a total of 43,218 units, thereby acquiring the fourth spot in the overall domestic sales tally.
This is a considerable rise from the previous year’s figures of 32,883 units, registering a staggering YOY growth of 31%. The MOM analysis reveals a good 5% growth as the company sold 41,008 units in April 2024. Talking about the model-wise sales, the Scorpio (Scorpio N and Scorpio Classic) continues to be the Indian carmaker’s top performer with 13,717 units in the bag, registering a staggering 47% YOY growth (9,318 units in May 2023).
Taking the second spot is the newly launched XUV3XO (XUV300 Facelift) with the sales bar standing at 10,000 units, a 95% jump from the previous year. In the MOM analysis, the sales of the XUV3XO shot up by 150%. Taking the third spot in the Mahindra’s line-up is the Bolero (Bolero & Bolero Neo) with 8,026 units in the portfolio, a 2% YOY de-growth. Similarly, a 16% decline in sales can be observed in the MOM analysis.
| S. No. | Mahindra Cars (YOY) | Sales in May 2024 | Sales in May 2023 |
| 1. | Scorpio N & Classic (47%) | 13,717 | 9,318 |
| 2. | Bolero & Bolero Neo (-2%) | 8,026 | 8,170 |
| 3. | XUV700 (-5%) | 5,008 | 5,245 |
| 4. | Thar (34%) | 5,750 | 4,296 |
| 5. | XUV3XO (95%) | 10,000 | 5,125 |
| 6. | XUV400 EV (1%) | 701 | 696 |
| 7. | Marazzo (-52%) | 16 | 33 |
| – | Total (31%) | 43,218 | 32,883 |
Trailing behind these high-volume pullers are the Thar and XUV700 with 5,750 and 5,008 units, respectively. The Thar saw a YOY growth of 34% while the XUV700’s sales declined by 5%. Both the SUVs experienced a decline in the MOM sales as the Thar de-growth stood at 7% while am 18% de-growth can be observed for the XUV700.
The only electric car in the brand’s line-up, the XUV400 EV which was updated with Pro Range model this year posted sales of 701 units, a marginal 1% growth in the YOY figures. On the other hand, the MOM sales of the XUV400 EV grew by a staggering 102%. Last but not least, the Marazzo registered sales of just 16 units.
To conclude, the Scorpio and XUV3XO are the top gainers in YOY analysis while the XUV700 and Bolero’s sales declined by a small margin. Every model except XUV3XO and XUV400 EV experienced a MOM de-growth in sales in May 2024.