Mahindra First Choice Wheels to Sell Premium Motorcycles

Harley-Davidson Street Rod 750 India

Mahindra First Choice Wheels will sell used Royal Enfield, Harley Davidson, Kawasaki bikes with engine capacity of above 250 cc

Mahindra First Choice Wheels will sell premium bikes from now on. The multi-brand used car products and services company will start retailing used bikes with engine capacity of above 250 cc. The products will include models from manufacturers like Royal Enfield, Harley Davidson, Kawasaki etc. With this new strategy, Mahindra First Choice Wheels targets to capture 40% growth in sales volume.

Demands for premium bikes have been increasing in the country market for quite some time and the second hand two-wheeler market is also pretty big here. Mahindra First Choice Wheels is aiming to grab a good share in that segment with its new strategy. The company currently has 1,290 units strong retailer network across the country with the largest one launched in Delhi.

RE Classic 350 White

Also read: Upcoming Bikes to Launch in India in 2017, 2018

Apart from bikes and scooters, the Mahindra First Choice Wheels also sells passenger cars, commercial vehicles, electric cars and utility vehicles as well. Speaking about the new strategy, Mr. Rajeev Dubey, CEO of After Market Sector of Mahindra Group has said that MFCWL has already established itself as a leader in the multi-brand used car market and selling the used models from strong trusted brands will give the company further strength.

MFCWL is trying to build and connect a strong used vehicle ecosystem that will include trusted premium brands that sell technology enables products, services and operations. Also, the company aims to offer greater accountability to the buyers compared to the portals that currently sell used two-wheelers.

Classic 500 Tan color

Also read: Upcoming Bikes Under 900cc in India

Mahindra First Choice Wheels has seen a very impressive 80% revenue growth in last financial year in its used automobiles business. Spread across 675 towns around India it aims to take the growth momentum further. Apart from selling the premium used products, MFCWL is also aiming to grow its network further by up to 2000 units by the end of this year.