The electric car registrations in the luxury space fell by 15.6 per cent last month compared to September but the annual performance was considerably better. The category registered 868 units against 567 units in October 2025 with a notable increase of 53.1 per cent. It must be noted that the month of September had recorded 1,028 registrations – the highest monthly figure for the category.
The October total was also the second highest monthly figure despite the sequential decline. BMW secured first position ahead of Tesla and the two manufacturers registered 753 electric cars between them. Tesla recorded the biggest annual percentage increase among the eight luxury manufacturers. Its registrations rose from just 40 units in October 2025 to 291 units last month. The improvement of 251 units led to 627.5 per cent.
Tesla also finished only eight units below its September performance of 299 registrations. Its share of luxury electric car registrations increased from 7.1 per cent to 33.5 per cent in twelve months. The difference between Tesla and BMW narrowed from 325 units last year to 171 units in October 2026. Mercedes-Benz recorded a contrasting performance as its electric car registrations declined by 48.8 per cent annually.
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| Brand | October 2026 Sales | October 2025 Sales | YoY |
|---|---|---|---|
| 1. BMW | 462 | 365 | +26.6% |
| 2. Tesla | 291 | 40 | +627.5% |
| 3. Mercedes-Benz | 62 | 121 | -48.8% |
| 4. Volvo | 37 | 24 | +54.2% |
| 5. Porsche | 15 | 15 | 0.0% |
| 6. Lotus | 1 | 1 | 0.0% |
| 7. Jaguar | 0 | — | — |
| 8. Audi | 0 | 1 | -100.0% |
| Total | 868 | 567 | +53.1% |
However, the recently arrival of the electrified GLC should help increase numbers soon. The German manufacturer registered 62 units against 121 units in October 2025. The reduction was even greater compared to September at 54.1 per cent. Meanwhile, Volvo recorded 37 electric cars and registered an annual increase of 54.2 per cent.
Porsche matched its previous October performance at 15 units while Lotus registered one electric car. Jaguar and Audi recorded no registrations for the month. BMW’s electric vehicle portfolio registered 462 units in October compared to 365 units in the corresponding month last year. The increase of 97 units resulted in 26.6 per cent annual growth but registrations fell by 13.8 per cent compared to September.
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The share of luxury electric car registrations from BMW also declined from 64.4 per cent to 53.2 per cent annually. The manufacturer had registered 4,132 electric cars between January and October 2026 with an increase of 48 per cent over the corresponding period last year. The combined market share of BMW and Tesla stood at 86.8 per cent in October and the other six manufacturers collectively registered only 115 electric cars.
