KTM hits record sales in 2015 by surpassing €1 billion in revenue and at a growth of 18% compared to the previous year
KTM has come leaps and bounds ever since Bajaj decided to increase its holding stakes in the Austrian motorcycle manufacturer from 14.7 to 47% back in 2012. The economic growth of the company is in evidence to that as KTM surpassed €1 billion in revenue in 2015 by recording a surge of 18% compared to the twelve months a year ago.
With increased presence in the international markets, KTM has sold 14% more motorcycles tipping the scale at 180,801 units. In the light of more sales numbers, profits had gone up by 26%, reaching €95 million, as KTM became the fastest growing bike maker in the world and industry experts reckon the future is looking all bright for the Austrian firm.
More investments have been made on new facilities in Austria and worldwide to meet the demands and introduce new products as a huge sum of €110 million promises to mirror the Mattighofen-based company’s profitability at least until the end of this decade.
With both KTM and Husqvarna brands have new models on the grapevine this year, 2016 is shaping up to be yet another successful term. The phenomenal leap in sales can be attributed to the well-received Duke 200 and Duke 390 naked street bikes in the global markets.
The new production facility at Manaus in Brazil – where five models are produced including off-roaders, two and four-stroke bikes – has been a manufacturing hub for not only South American markets but also to other emerging countries in other continents. The contribution of Bajaj in making KTM profitable for the fifth year in succession cannot be shrugged off as the Duke series is rolled out of its Chakan base for Indian as well as several foreign markets.
The low manufacturing cost prevailing in India compared to overseas nations has accounted for Bajaj being encouraged to produce the top-selling Duke range locally. The Indian motorcycle industry witnessed several technological advancements, high-quality build and equipment features being introduced into the bikes sold domestically because of the auspicious partnership between Bajaj and KTM.
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